Staging Strategy

5 Step Process for Real Estate Staging

Val•ue En•gi•neer•ing (noun)

• A systematic method to improve the worth of goods.

• An effective technique for reducing costs, increasing return, and improving quality.

Why do we follow the same process with all of our clients? Because to sell a property quickly and for the best price, we must use strategy and science, not guesswork. We created a plan that consistently delivers results that clients and agents alike can rely on.

5 Steps to Fast Sales and Maximum Return

• STEP 1

Develop a buyer profile

How long do homes in this segment typically spend on the market?

At what point am I most likely to get my best price?

Formulate a picture of the most likely buyer (Age, Sex, Family Size, etc.)

• STEP 2

Find investment opportunities

Analyze the property’s condition from top to bottom, inside and out.

What aspects of the property’s condition detract from its current value?

What can we do now in order to preempt buyer objections before they happen?

• STEP 3

Make valuable improvements

Invest in affordable improvements that will immediately pay dividends.

• STEP 4

Organize! Showcase! Stage!

Design the ideal lifestyle that is specific to our buyer.

Create home staging that is unique, memorable, and a magnet for the target buyer.

• STEP 5

Create a compelling presence

Make your web listing stand out amongst all others.

Expert photo stylists ensure images look their best.